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There are certain skills that you need to become a successful Advertising
practitioner. The ICI Advertising Program helps you learn them quickly
and conveniently.
With a strong emphasis on practical skills students will learn:
- Copywriting
- Graphic design and production

- Art direction
- Media presentation
- Media planning and evaluation
- Advertising business practice
- Marketing and consumer behaviour
- Public relations
- Radio commercials
- Television commercials
- Computing layout and design
- Internet design and copy
- Media law
- Career planning & development
And you will learn it all at home, at your pace – no classroom
needed!
Career Prospects
Start an exciting career in a field which influences consumer
behaviour worldwide. Why complete a Marketing training program? With
the right credentials, you can gain excellent positions with:
- Advertising agencies
- Public relations agencies
- Advertising departments of large
- Corporations
- Marketing departments
- Retail advertising department
- Metropolitan, suburban and country newspapers
- Magazine publishing companies
- Television and television stations
- Marketing departments
- Retail advertising department
Previous Assessment Details
This course includes in-depth written assessments that you
complete as part of your course work and then forward to your tutor.
Once your tutor has marked and graded your work you will receive
prompt feedback.
Previous Study
Requirements?
The great news is that you don't need any previous experience to
take this course at any of the three levels it is offered at: Certificate, Diploma or Advanced Diploma.
Certificate, Diploma or
Advanced Diploma?
- Certificate Level: represent basic vocational skills
and knowledge.
- Diploma Level: represent fundamental principles,
techniques and knowledge. ICI Diploma level qualifications
recognise the capacity for initiative and judgment across a
broad range of technical and/or management functions.
- Advanced Diploma: represents are more specialised
qualification and signifies skill and knowledge of a greater
complexity and a higher level of personal accountability than is
required at a Diploma level.
What You Receive as a Student
All materials essential for course completion are
included in the cost of the course fee. Upon enrolment, students
receive:
- Course notes and required reading materials
- Personal tutor (tuition and assignment feedback)
- Institute Identification Pass
- Reduced tuition rates should you wish to complete an
additional program during your studies or upon graduation!
What You Receive on Course Completion
By the end of the Course you will have reached a level of skill
where you can competently handle all relevant assignments and
realistically expect to be well paid for your efforts.
On successful completion of the course you will receive:
- ICI Certificate, Diploma or Advanced Diploma in Advertising (Graduation Certificate).
- Transcripts indicating units completed
- You will be conferred with the right of displaying post-nominals
after your name to reflect the
qualification you have achieved.
eg. John Smith, DipAdv
- Letter of recommendation from the Institute Director
- Life membership of ICI + Alumni Association Membership
- Access to the ICI "Graduate Employment Service Program" (GESP)
which facilitates support in the way of resources, contacts,
resume assistance, job searches, interview preparation and
career counselling and advice.
Contact us or enrol online and
you could be working on your first lesson – and towards a new career
– in a matter of days!

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